Sunglasses aren't just protection: for many athletes they are part of their visual identity , an extension of their style .
Some models have become iconic precisely because they were worn by great champions such as Lewis Hamilton , Novak Djokovic , Tiger Woods , and today they are highly sought after by fans and athletes from all over the world.
Here are some of the most famous examples.
When it comes to glasses with style, tradition and innovation, one name stands out above all others: Lozza .
Born in 1878 in the heart of the Dolomites, it is the oldest eyewear brand in Italy and one of the longest-running in Europe. A brand that has crossed eras, fashions and revolutions in costume, always remaining faithful to its essence: the elegance of Italian design .
The air is getting milder, the days are getting longer, and that heavy coat is finally back in the closet. It's official: the change of season has arrived !
And with it, also that irresistible desire to renew yourself a little, to update your wardrobe, to find lightness, color and new energy . But there is a detail that is often underestimated, and that instead can completely transform your look: sunglasses .
When talking about sun protection for little ones, we often forget how important are sunglasses . Children's eyes are much more sensitive than ours and need specific protection, suitable for them.
This is why Nanovista, thanks to its polarized lenses with 100% UV protection and its super flexible and shockproof frames, is one of the reference brands for parents who want a safe, resistant and… super cool product!
With the arrival of the warm season, the hunt for the perfect glasses to face next spring summer in style has officially begun.
Whether you're a year-round sun junkie or simply looking for the perfect look for the city or vacation, we thought we'd take a look at what's hot this year in sunglasses and optical frames.
Discover the latest trends now!
Rodenstock is a leading optical company, renowned for the production of high-quality ophthalmic lenses and frames . Rodenstock eyewear embodies the essence of German precision and elegance. Crafted from innovative materials such as lightweight titanium, stainless steel and high-end acetate, these frames not only ensure durability and comfort , but also stand out for their refined and timeless design .
March 8th is a special date.
Today is Women's Day, celebrated for over a century all over the world as a symbol of the fight for gender equality and the recognition of women's rights.
It is a moment to remember the road travelled and the one still to be travelled, but it is also an occasion to celebrate femininity , strength and elegance.
With the arrival of spring, the days get longer and the sun shines brighter, resulting in greater exposure to glare and bright light .
This is where polarized lenses come into play, a real panacea for those seeking protection, visual comfort and clearer vision . If you love driving, playing outdoor sports or simply walking in the sun, a good pair of glasses with polarized lenses will make the difference.
Chloé is one of the most iconic brands in French fashion , synonymous with romantic elegance and a bohemian spirit. Founded in 1952 by Gaby Aghion, the brand was one of the first to introduce luxury ready-to-wear , offering modern alternatives to tailored clothing. Under the artistic direction of designers such as Karl Lagerfeld, Stella McCartney and Clare Waight Keller, the brand has always managed to maintain its identity , while adapting to contemporary trends.
Choosing the right frame for your glasses or sunglasses is not just a question of style , but also of comfort and fit .
Every face has different characteristics and finding the perfect fit is essential for a harmonious look and optimal fit.
Here is the essential information you need to know to make a successful purchase that will enhance your style.
Valentine's Day is not celebrated the same way everywhere.
In some countries it has a more romantic meaning, while in others it is a day dedicated to friendship or just a simple business opportunity.
From Japan to Brazil, from the United States to France, discover the different customs and ways of celebrating in the main countries of the world . And don't forget a stylish gift for the person you love.
Karl Lagerfeld was much more than a fashion designer: he was a cultural icon, a visionary and a timeless innovator.
Creative director of Chanel since 1983, in the 1980s he launched his own personal brand, characterised by a distinctive aesthetic that distinguishes all his creations, including sunglasses and eyeglasses : minimalism, monochrome, irony and accessible luxury.
Eyeglasses are not just a functional accessory; they are a distinctive element of your look and an expression of your personality .
Finding the perfect frame means combining aesthetics, comfort, and adaptability to your daily needs. And if you make the right choice, wearing glasses can be truly exciting.
Here is a practical guide to help you choose.
Sales are now an unmissable moment for millions of consumers around the world. Discount periods, such as end-of-season sales , are eagerly awaited by those looking for the perfect deal.
But have you ever wondered how the sales came about ?
This commercial tradition has deep roots, intertwining economic needs, sales strategies and popular culture.
