News & Info

Women's Day , celebrated annually on March 8, is a time to think about the progress made towards gender equality, honor women's achievements in various fields, and recognize the challenges that still remain. Not just an opportunity to celebrate, but to reflect on how every aspect of daily life can be a vehicle for expression and independence , including fashion and accessories. Among these, sunglasses occupy a special place, no longer simple protection tools but powerful symbols of style , individuality and feminine strength .

In a world where speed and precision merge on the racing track, legends emerge to define an era. Lewis Hamilton is one such extraordinary figure, whose trajectory tells a story of unparalleled determination, talent and passion. Six-time Formula 1 world champion and future Ferrari driver , Hamilton has not only broken records and set new standards of excellence in motorsport, but has also established himself as an influential style icon , particularly in the sunglasses sector.

It's time for innovation in the world of sunglasses (and beyond). With the new year, fashion houses launch new trends that will define the look of the coming months, but there's one style that's gaining increasing popularity.
A style tied to the allure of history, of times gone by, yet capable of evoking distant passions and emotions: " vintage ." That is, the style of those models, original or inspired by the originals, which over the decades have identified a style, a myth, a famous figure.

The search for the perfect sunglasses can seem like a never-ending journey, especially when you're trying to combine style, protection, and comfort .
But fear not, because with the right tricks, selecting the ideal sunglasses becomes an art that anyone can master.
By knowing your face shape and keeping in mind key factors like material, UV protection , and your personal preferences, it will be easy to find the ideal model for you.

Who has the largest collection of sunglasses? No one can say for sure, but Elton John might definitely be the perfect candidate.
In public life, the English singer almost always wears a pair of glasses , often sunglasses, sometimes prescription glasses, but always characterised by a glamorous and slightly extravagant style .
Not everyone knows, however, that over the years Elton has accumulated a "wardrobe" of over 250,000 pairs of glasses !

The new collections presented at the Mido Eyewear Exhibiton (the important international fair recently held in Milan) for 2024 propose trendy styles deeply influenced by social changes, technological advances and the growing focus on sustainability .
Transparent frames, gradient lenses, oversized frames, unique geometric shapes, and wraparound sunglasses. Everything you need to know about this year's new trends.

This year too, with 40 thousand attendees, the MIDO Eyewear Show confirmed itself as the most important event in the eyewear world. More than 1,200 exhibitors from 160 countries around the world: from Asia to the United States and Europe with Italy the indisputable protagonist. With its turnover of 5.5 billion euros, Italy confirms itself as the largest high-end eyewear exporter in the world. MIDO was also an opportunity to show the new eyewear trends for 2024 which has just begun.

Sunglasses are not only essential for protecting our eyes from the harmful effects of the sun's rays, but they are now a symbol of style , class and elegance .
They are one of the few accessories truly capable of showing the world our personality and, on some occasions, our wealth.
As in the case of Chopard which created the most expensive glasses in the world , for an exclusive and, obviously, wealthy clientele.

Are sunglasses really necessary in winter?
The cold season doesn't always reserve gray and rainy days for us. When the sun shines, glare can be very annoying and UV rays are always present, indeed, in certain contexts they are more intense than in summer, as happens for example on snow. Lenses of adequate size should also be preferred to prevent too much light from reaching the eyes from above or laterally and to protect them from wind and dust .

Inaugurated in December and open to visitors until August 11, 2024 at the Armani Silos in Milan, the exhibition brings together around two hundred and fifty shots that recount the approximately thirty years of fruitful and uninterrupted collaboration between the designer Giorgio Armani and the photographer Aldo Fallai .
The exhibition spans the decades with great freedom, to tell the story of today.
The photos, intentionally displayed without any chronological order, are a snapshot that captures moments of timeless style .

The birth of Nike as told by its founder Phil Knight is a surprising story, in its humility and sincerity.
A story that completely differs from our vision of the world of start-ups , made up of easy, crazy and visionary starts.
No miracle, no replicable formula but difficult growth often hindered by organisational, supply and economic problems, with often approximate but always innovative solutions.

Tom Ford is known for his fashion creations, for his often extravagant exploits, but also for his films, where his passion for design has left an indelible mark. His brand is closely linked to sunglasses , the first line signed with his name for which he has always been a testimonial. Always in balance between classicism and innovation, its models also enter into the personal style of the designer who often showed them off on red carpets and in photo shoots, combined with his impeccable outfits.

Twenty-five years have passed since the first episode of Sex and the City , the iconic series of the late nineties, chosen as an alternative showcase by fashion houses.
Among the most popular outfits of the series, there are also creations by Jimmy Choo , one of the most famous fashion designers in the world .
Her creations, characterised by a glamorous and sophisticated style, range from shoes to handbags, but do not leave out essential accessories for the "look" such as sunglasses .

There are many theories on the origin of the "discount day", now widespread throughout the world.
Black Friday sales have even become an index used by analysts to forecast Christmas sales.
From the single Friday, the discount period extended to a whole week or even more, and was joined by Cyber ​​Monday , dedicated to technology, and the most recent and still little-known in Italy Gray Thursady .