Lacoste: an icon of style and sportiness

Lacoste has maintained a leading role in the world of fashion and sport for nearly a century, constantly evolving to adapt to market changes and the expectations of its audience. The brand's success is based on its ability to blend style and functionality, a balance that is perfectly reflected in its range of sunglasses. With designs ranging from classic to contemporary, Lacoste sunglasses continue to be a must-have for those seeking an accessory that offers style, comfort, and protection .

In 1933, tennis player René Lacoste, known for his tenacity on the court, founded the Lacoste brand, creating a symbol of sporting elegance that transcends the confines of tennis. René, nicknamed "the Crocodile" for his resilience during matches , decided to adopt this animal as his brand logo, a distinctive sign that would soon become iconic.

From tennis, the Lacoste brand has expanded its involvement in the world of sport by sponsoring major events and top athletes. Among tennis players, Lacoste has dressed legends like Rod Laver and current stars of the tour. In golf, Lacoste has followed a similar trajectory, partnering with world-renowned players like José María Olazábal and prestigious tournaments that reinforce its image of elegance and competitiveness.

Lacoste's Expansion into Sunglasses

Lacoste hasn't limited itself to sportswear; the brand has expanded its offerings to fragrances, watches, bags, and, of course, sunglasses.

Lacoste sunglasses made their debut with an approach that reflected the brand's philosophy: combining style with functionality. Initially designed to be both practical and elegant, these accessories stood out for their lightness and durability, ideal for athletes and those seeking comfort and fashion.

Over the years, Lacoste has introduced numerous innovations in its sunglasses. The use of cutting-edge materials, such as polycarbonate and flexible composites , has allowed for increasingly lightweight and durable products. The designs have also incorporated distinctive aesthetic elements, such as bright colors and unique shapes, while always maintaining a connection to the brand's sporting origins.

Sustainable Initiatives and Social Responsibility

Lacoste has made serious commitments to sustainability and social responsibility. One example is the "Save Our Species " initiative, in which the crocodile logo was replaced with images of endangered species . This campaign not only raised awareness of environmental issues but also raised funds for the protection of these species, demonstrating Lacoste's commitment to operating responsibly and environmentally consciously.

Looking to the future, Lacoste appears well-positioned to continue its tradition of innovation and excellence. The brand's commitment to sustainability initiatives and its ongoing exploration of new collaborations and technologies promise to further enrich its offering and strengthen its impact in the fashion and sports industries.

With each new collection, Lacoste not only celebrates its heritage, but also lays the foundation for its future, inviting its fans to "see life through a new lens."

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