The 54th edition of the MIDO Eyewear Show , the largest global event dedicated to the world of eyewear, was held at Fiera Milano Rho from January 31st to February 2nd 2026 , a unique meeting point for brands, designers, buyers and enthusiasts like us!
We wandered around the pavilions and stands to uncover the trends that will guide the 2026/2027 season : read the article to discover them.
Talking about Bulgari means talking about Rome , about art, about architecture and about an idea of luxury that doesn't follow trends... it creates them.
Founded in 1884, the Maison Bulgari began as a jewelry store, but over time it has transformed its DNA into an aesthetic language recognizable everywhere —even (and especially) in the world of eyewear.
2026 marks a historic moment for Italy: the Milan-Cortina 2026 Winter Olympics.
And if most of the competitions take place between the Alps and the Dolomites, Milan will be the true Olympic hub and the global showcase of modern Italy : design, fashion, innovation and lifestyle.
And speaking of winter sports, you should never underestimate the sun on the snow .
After the holidays, the same thing always happens: more screens, more hours on the phone, endless TV series, and work that starts up again at full speed.
The result? Tired eyes, a full head, and half-hearted concentration.
January is the perfect month for a smart detox . Not extreme, but concrete. Even for your eyes. Here are some tips for adopting some good habits.
Miu Miu was born in 1993 from an idea by Miuccia Prada, one of the most brilliant minds in contemporary fashion. When we talk about Miu Miu , we're not just talking about fashion, but about attitude . It represents the freest, most ironic, and unconventional side of Italian luxury. These glasses are designed to be worn every day, but with that twist that makes you always feel one step ahead. A brand that doesn't follow the rules: it rewrites them.
January is that magical time when everything seems possible. A new year, good intentions, endless lists of resolutions that often only last a few months.
But a few small, carefully chosen changes can truly last us all year long and make us feel better. Even in style. Even in our gaze.
Here are the 7 good resolutions that Mr. Shades recommends for 2026.
When it comes to true Parisian style, unfussy and unostentatious, one name stands out: Celine .
A brand that has transformed the word " minimalism " into a recognizable, desirable, and timeless aesthetic .
A bit like what happens with his glasses: clean lines, sculptural shapes, a strong character.
But to really understand what makes Celine special, you have to start at the beginning.
December is always a special month. It arrives slowly, with lights coming on and that cold air that smells of home, and it brings with it a simple desire : to look back, smile, and say thank you .
This year, for us at Mr. Shades Shop , has been intense, full of new things , challenges , and small, great satisfactions .
Here's what we managed to accomplish.
December has arrived, and with it the magic that transforms every moment into a special occasion. Lights on, crisp air, a desire to surprise with a truly fitting gift.
If you're in the midst of searching for the perfect gift, we've prepared a simple yet super useful guide to help you find the perfect glasses to put under the tree.
Christmas is almost here!
When it comes to Italian fashion, the name Gucci is not just a brand that evokes luxury and elegance: it is a true icon.
For over a century, the Florentine fashion house has blended craftsmanship, boldness and contemporary vision , conquering catwalks, stars and style lovers around the world.
And even in the world of eyewear, Gucci continues to dictate trends.
Some people start their day with a double espresso, while others rush off at the last minute.
But one thing is certain: your glasses need to stay with you .
From the 9am meeting to the 6pm sunset, passing through a thousand screens and reflections, the right glasses are not just an accessory — they are an ally of energy and daily comfort .
From morning to night, here are our tips
Choosing a pair of glasses is not just a question of style, the frame material also counts, which affects comfort , durability and even the environmental impact.
Acetate or metal? Plastic or titanium? Or innovative eco-friendly products?
Here's a simple guide to understanding the differences between the main materials used in our sunglasses and eyeglasses.
Persol is a brand that combines Italian craftsmanship , a fascinating history and evergreen appeal in the world of sunglasses.
Perfect models for those seeking quality , history, Made in Italy and preferring classic and "evergreen" frames over "momentary" fashion trends.
Let's discover together everything there is to know about this splendid reality.
The recent passing of Giorgio Armani has left a profound void in the fashion world. But Armani's legacy lives on not only in his wonderful clothes: it is also reflected in his accessories, including the sunglasses that bear his name. In this article, we pay homage to his unmistakable style and explain how Armani's soul lives on today through every frame.
