In the 2000s Zadig & Voltaire experiments, plays with materials and cuts, conquers celebrities (from Rihanna to Kate Moss ) and opens flagship stores in the coolest capitals : Paris, New York, Tokyo.
A well-deserved success thanks to an aesthetic designed for those who refuse to compromise: feminine yet bold, without sacrificing luxury. A successful blend of the irony and depth of the Enlightenment and the rebellious energy of French rock .
In recent years, sports eyewear is no longer just a performance accessory: it has become a true style statement . Shield lenses—the wide, wraparound, futuristic kind—are dominating runways, Instagram feeds, and ski slopes with equal determination. Whether you're running along the beachfront, challenging the sun on your bike, or simply looking for a bold, tech-forward look, shield & sports glasses are the answer.
Boho-chic has deep roots in the '60s and '70s, when hippie spirit blended with a handcrafted aesthetic and a hint of bohemian freedom. Today, that mood is reinventing itself, becoming a must-have for those who want to feel free... even in the big city. Round frames, reminiscent of John Lennon's legendary look, meet contemporary materials—thin metal, colored acetate, and brass details—for a refined and never boring effect.
It's official: summer is here and the dilemma is always the same... beach or mountains?
Whatever your destination, there is one thing you cannot forget: the right glasses to protect your eyes and show off impeccable style.
Discover our tips for choosing the perfect model — and set off towards the sun with peace of mind!
When you say Sting, many people immediately think of music… but in the world of eyewear it means something completely different: it means style, color, personality.
Sting optical frames are a perfect mix of youthful spirit , urban design and a nod to 80s and 90s vintage .
And the best part? They don't cost a fortune and always maintain that fashionable charm that makes them recognizable at first glance.
An event visible until December 28, 2025 at Armani Silos in Milan.
The location? A former granary silo – 4 floors that breathe the Armani vision, curated in every detail by Giorgio himself. Around 150 pieces, extracted from almost 40 Privé collections , for a thematic rather than chronological journey. The themes range from key colours to tailoring , with a focus on Asian influences, and eternal style , far from passing fads.
Imagine a detail that alone can completely transform your look. We're not talking about shoes, bags or jewelry... but the right glasses . And when it comes to trendy glasses, one name stands out above all: Tom Ford .
Each frame is the result of careful and rigorous design, produced with the highest quality materials, and characterised by the unmistakable metal “T” on the temples, which has become a symbol of luxury and recognisability.
Summer is here and the sun is shining again – it’s the perfect time to show off some new eyeglasses and sunglasses that won’t go unnoticed!
Find the style that represents you among many models capable of combining design, character and an extra touch of fashion.
Here are the trends for summer 2025 to make the right choice and be on top all summer long .
Did you know that even eyeglasses can make a difference for the environment ? In 2025, attention to sustainability is no longer optional, and the world of eyewear is also changing course towards more ecological materials and more responsible production processes.
Discover some brands that are taking concrete steps in this direction and that Mr.Shades has selected for its customers.
Sunglasses aren't just protection: for many athletes they are part of their visual identity , an extension of their style .
Some models have become iconic precisely because they were worn by great champions such as Lewis Hamilton , Novak Djokovic , Tiger Woods , and today they are highly sought after by fans and athletes from all over the world.
Here are some of the most famous examples.
When it comes to glasses with style, tradition and innovation, one name stands out above all others: Lozza .
Born in 1878 in the heart of the Dolomites, it is the oldest eyewear brand in Italy and one of the longest-running in Europe. A brand that has crossed eras, fashions and revolutions in costume, always remaining faithful to its essence: the elegance of Italian design .
The air is getting milder, the days are getting longer, and that heavy coat is finally back in the closet. It's official: the change of season has arrived !
And with it, also that irresistible desire to renew yourself a little, to update your wardrobe, to find lightness, color and new energy . But there is a detail that is often underestimated, and that instead can completely transform your look: sunglasses .
When talking about sun protection for little ones, we often forget how important are sunglasses . Children's eyes are much more sensitive than ours and need specific protection, suitable for them.
This is why Nanovista, thanks to its polarized lenses with 100% UV protection and its super flexible and shockproof frames, is one of the reference brands for parents who want a safe, resistant and… super cool product!
With the arrival of the warm season, the hunt for the perfect glasses to face next spring summer in style has officially begun.
Whether you're a year-round sun junkie or simply looking for the perfect look for the city or vacation, we thought we'd take a look at what's hot this year in sunglasses and optical frames.
Discover the latest trends now!
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