Giorgio Armani Privé Exhibition 2005-2025
•Posted on July 05 2025
Inside the "Couture" Soul: 20 Years of Giorgio Armani Privé in Milan
An event visible until December 28, 2025 at Armani/Silos in Milan The location? A former granary silo – 4 floors that breathe the Armani vision, curated down to the smallest details by Giorgio himself.
Around 150 pieces, drawn from almost 40 Privé collections, for a thematic rather than chronological journey. Themes range from key colours to tailoring, with a focus on Asian influences, and eternal style, far from passing fads
And multisensory experience
An exhibition that you can touch, feel and breathe:
- Perfumes : diffusion of Bois d'Encens, Haute Couture fragrance
- Sounds : original soundtrack by L'Antidote, which accompanies the emotional journey
- Lights : soft, almost lunar atmosphere, which enhances lace, velvet and crystals.
The top moments that excite
- The first Privé 2005 , which defined Armani's couture voice
- Iconic Red Carpet Looks : Irina Shayk at Cannes (2019), Cate Blanchett at the Oscars (2007), Anne Hathaway (2009)
- Everything that is sartorial precision : perfect jackets, drapes, embroidery, influences from Japan and beyond.
Giorgio's words: haute couture as creative freedom
“ Creating is my reason for being in the world. Haute couture represents the dream. The expression of the purest creativity and imagination. It makes me travel, fly, dream: it makes me free.” And in this exhibition we dream continuously, remembering distant places and atmospheres. And so by imagining we are transported out and beyond forever.
High fashion may seem like an unattainable dream… but it doesn’t have to be. Giorgio Armani glasses are the gateway to the world of luxury: elegant, timeless, and definitely more accessible than a runway dress.
Discover the models from our Armani collection ( click here ) and let yourself be inspired by the charm of Privé: each frame is a fragment of that universe, ready to become part of your everyday style.
Choose your classy detail today. Because dreaming is beautiful, but wearing it is even more so. And with the July sales, class is even more affordable
