HAPPY 2026, BEST WISHES FROM MR. SHADES!

News & Info

  • Occhiali per lo sport - Sportbrillen - Sports glasses

    Eye Safety Month in Sports

    September isn't just the month of new beginnings, new resolutions, and cooler days. It's also Sports Eye Safety Month , the international month dedicated to eye safety in sports .
    A perfect opportunity to stop for a moment and ask ourselves: “Are my eyes really protected when I exercise?”

  • Occhiali per il back to school - Eyeglasses and sunglasses for back to school - Brille für den Schulanfang

    Back to School in Style

    September is the month of returning to school, university, and the office. It's the time to get back to work in earnest... and what better time to update your look? Glasses are no longer just a tool for better vision: they're a true style accessory , capable of expressing your personality and accompanying you through every day of study or work. Here are some tips for making the best choice.

  • Zadig & Voltaire - Occhiali eleganti ed estrosi - Elegant and whimsical glasses - Elegante und skurrile Gläser

    Zadig & Voltaire: a rock-chic style

    In the 2000s Zadig&Voltaire experiments, plays with materials and cuts, conquers celebrities (from Rihanna to Kate Moss ) and opens flagship stores in the coolest capitals : Paris, New York, Tokyo.
    A well-deserved success thanks to an aesthetic designed for those who refuse to compromise: feminine yet bold, without sacrificing luxury. A successful blend of the irony and depth of the Enlightenment and the rebellious energy of French rock .

  • Shield & Sport: occhiali per un look attivo

    Shield & Sport: glasses for an active look

    In recent years, sports eyewear is no longer just a performance accessory: it has become a true style statement . Shield lenses—the wide, wraparound, futuristic kind—are dominating runways, Instagram feeds, and ski slopes with equal determination. Whether you're running along the beachfront, challenging the sun on your bike, or simply looking for a bold, tech-forward look, shield & sports glasses are the answer.

  • Occhiali sportivi - Sportbrillen - Sports glasses

    The "boho-chic" style

    Boho-chic has deep roots in the '60s and '70s, when hippie spirit blended with a handcrafted aesthetic and a hint of bohemian freedom. Today, that mood is reinventing itself, becoming a must-have for those who want to feel free... even in the big city. Round frames, reminiscent of John Lennon's legendary look, meet contemporary materials—thin metal, colored acetate, and brass details—for a refined and never boring effect.

  • Occhiali per l'estate - Glasses for the summer - Brillen für den Sommer

    Summer at its best? Choose the best glasses

    It's official: summer is here and the dilemma is always the same... beach or mountains?
    Whatever your destination, there is one thing you cannot forget: the right glasses to protect your eyes and show off impeccable style.
    Discover our tips for choosing the perfect model — and set off towards the sun with peace of mind!

  • Occhiali Sting - Sting eyewear - Sting-Brille

    Sting Eyewear: Style and Design Always in Fashion

    When you say Sting, many people immediately think of music… but in the world of eyewear it means something completely different: it means style, color, personality.
    Sting optical frames are a perfect mix of youthful spirit , urban design and a nod to 80s and 90s vintage .
    And the best part? They don't cost a fortune and always maintain that fashionable charm that makes them recognizable at first glance.

  • Mostra Giorgio Armani Privé - Giorgio Armani Privé-Ausstellung - Giorgio Armani Privé Exhibition

    Giorgio Armani Privé Exhibition 2005-2025

    An event visible until December 28, 2025 at Armani Silos in Milan.
    The location? A former granary silo – 4 floors that breathe the Armani vision, curated in every detail by Giorgio himself. Around 150 pieces, extracted from almost 40 Privé collections , for a thematic rather than chronological journey. The themes range from key colours to tailoring , with a focus on Asian influences, and eternal style , far from passing fads.

  • Occhiali di lusso Tom Ford - Tom Ford luxury glasses - Luxusbrillen von Tom Ford

    Tom Ford: an icon to discover

    Imagine a detail that alone can completely transform your look. We're not talking about shoes, bags or jewelry... but the right glasses . And when it comes to trendy glasses, one name stands out above all: Tom Ford .
    Each frame is the result of careful and rigorous design, produced with the highest quality materials, and characterised by the unmistakable metal “T” on the temples, which has become a symbol of luxury and recognisability.

  • Summer Shades: lo stile passa dagli occhi

    Summer Shades: Style through the eyes

    Summer is here and the sun is shining again – it’s the perfect time to show off some new eyeglasses and sunglasses that won’t go unnoticed!
    Find the style that represents you among many models capable of combining design, character and an extra touch of fashion.
    Here are the trends for summer 2025 to make the right choice and be on top all summer long .

  • Occhiali ecosostenibili - Ökologisch nachhaltige Brillen - Eco-sustainable glasses

    Discover (and choose) eco-sustainable glasses

    Did you know that even eyeglasses can make a difference for the environment ? In 2025, attention to sustainability is no longer optional, and the world of eyewear is also changing course towards more ecological materials and more responsible production processes.
    Discover some brands that are taking concrete steps in this direction and that Mr.Shades has selected for its customers.

  • Occhiali sportivi alla moda - Fashionable sports glasses - Modische Sportbrille

    Glasses and sports: style takes to the field

    Sunglasses aren't just protection: for many athletes they are part of their visual identity , an extension of their style .
    Some models have become iconic precisely because they were worn by great champions such as Lewis Hamilton , Novak Djokovic , Tiger Woods , and today they are highly sought after by fans and athletes from all over the world.
    Here are some of the most famous examples.

  • Occhiali Lozza moda italiana - Lozza italienische Modebrille - Lozza Italian fashion glasses

    Lozza: Italian glasses for 140 years

    When it comes to glasses with style, tradition and innovation, one name stands out above all others: Lozza .
    Born in 1878 in the heart of the Dolomites, it is the oldest eyewear brand in Italy and one of the longest-running in Europe. A brand that has crossed eras, fashions and revolutions in costume, always remaining faithful to its essence: the elegance of Italian design .

  • Moda occhiali per il cambio stagione - Eyewear fashion for the change of season - Brillenmode für den Saisonwechsel

    Season change? Change sunglasses!

    The air is getting milder, the days are getting longer, and that heavy coat is finally back in the closet. It's official: the change of season has arrived !
    And with it, also that irresistible desire to renew yourself a little, to update your wardrobe, to find lightness, color and new energy . But there is a detail that is often underestimated, and that instead can completely transform your look: sunglasses .