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In 1933, tennis player René Lacoste , known for his tenacity on the court, founded the brand of the same name, giving life to a symbol of sporting elegance that transcends the boundaries of tennis. René, nicknamed "the Crocodile" for his resilience during matches, decided to adopt this animal as the logo of his brand, a distinctive sign that would soon become iconic.And over time Lacoste has not limited itself to sportswear; the brand has extended its offering to perfumes, watches, bags and of course, sunglasses.

In the 1960s, a period of profound social and cultural transformation, a particular type of glasses made its appearance, quickly becoming an iconic symbol of that tumultuous era. Teashades, also known as "John Lennon glasses" , were popular at that time mainly among artists, musicians and intellectuals of the time, who adopted them as a distinctive sign of recognition within the psychedelic and counterculture scene .

The image of Usain Bolt dominating the track with an infectious smile not only marked the history of track and field, but also set a new standard for what it means to be an athlete and a public figure.
His sunglasses choices, as well as his extraordinary career, tell the story of a man who has always dared to push the limits: Oakley stands out as his favorite brand, thanks to a design that perfectly marries style and functionality, but for years he has been a spokesperson for Puma.

In the vast cinematic universe , few accessories have had as significant an impact as a simple pair of sunglasses .
These objects, often seen as purely functional, have been transformed into true style icons thanks to their interpretations on the big screen.
From symbols of timeless elegance to manifestations of rebellion and strength, here are the 5 most memorable sunglasses in the history of cinema , from the 1960s to the present day.

The history of sunglasses is as fascinating as their essential function in everyday life. These accessories, which have become symbols of style , fashion, and sometimes status , have ancient origins and an evolution that reflects human ingenuity and changing social and cultural needs.
The history of sunglasses reminds us how a simple object can span centuries, changing meaning and function, but always remaining a fundamental element of the human experience.

Women's Day , celebrated annually on March 8, is a time to think about the progress made towards gender equality, honor women's achievements in various fields, and recognize the challenges that still remain. Not just an opportunity to celebrate, but to reflect on how every aspect of daily life can be a vehicle for expression and independence , including fashion and accessories. Among these, sunglasses occupy a special place, no longer simple protection tools but powerful symbols of style , individuality and feminine strength .

In a world where speed and precision merge on the racing track, legends emerge to define an era. Lewis Hamilton is one such extraordinary figure, whose trajectory tells a story of unparalleled determination, talent and passion. Six-time Formula 1 world champion and future Ferrari driver , Hamilton has not only broken records and set new standards of excellence in motorsport, but has also established himself as an influential style icon , particularly in the sunglasses sector.

It's time for innovation in the world of sunglasses (and beyond). With the new year, fashion houses launch new trends that will define the look of the coming months, but there's one style that's gaining increasing popularity.
A style tied to the allure of history, of times gone by, yet capable of evoking distant passions and emotions: " vintage ." That is, the style of those models, original or inspired by the originals, which over the decades have identified a style, a myth, a famous figure.

The search for the perfect sunglasses can seem like a never-ending journey, especially when you're trying to combine style, protection, and comfort .
But fear not, because with the right tricks, selecting the ideal sunglasses becomes an art that anyone can master.
By knowing your face shape and keeping in mind key factors like material, UV protection , and your personal preferences, it will be easy to find the ideal model for you.

Who has the largest collection of sunglasses? No one can say for sure, but Elton John might definitely be the perfect candidate.
In public life, the English singer almost always wears a pair of glasses , often sunglasses, sometimes prescription glasses, but always characterised by a glamorous and slightly extravagant style .
Not everyone knows, however, that over the years Elton has accumulated a "wardrobe" of over 250,000 pairs of glasses !

The new collections presented at the Mido Eyewear Exhibiton (the important international fair recently held in Milan) for 2024 propose trendy styles deeply influenced by social changes, technological advances and the growing focus on sustainability .
Transparent frames, gradient lenses, oversized frames, unique geometric shapes, and wraparound sunglasses. Everything you need to know about this year's new trends.

This year too, with 40 thousand attendees, the MIDO Eyewear Show confirmed itself as the most important event in the eyewear world. More than 1,200 exhibitors from 160 countries around the world: from Asia to the United States and Europe with Italy the indisputable protagonist. With its turnover of 5.5 billion euros, Italy confirms itself as the largest high-end eyewear exporter in the world. MIDO was also an opportunity to show the new eyewear trends for 2024 which has just begun.

Sunglasses are not only essential for protecting our eyes from the harmful effects of the sun's rays, but they are now a symbol of style , class and elegance .
They are one of the few accessories truly capable of showing the world our personality and, on some occasions, our wealth.
As in the case of Chopard which created the most expensive glasses in the world , for an exclusive and, obviously, wealthy clientele.

Are sunglasses really necessary in winter?
The cold season doesn't always reserve gray and rainy days for us. When the sun shines, glare can be very annoying and UV rays are always present, indeed, in certain contexts they are more intense than in summer, as happens for example on snow. Lenses of adequate size should also be preferred to prevent too much light from reaching the eyes from above or laterally and to protect them from wind and dust .